Behaviour

When brand values are being set out, so many cliché words tend to be used. Trust, Innovation, Professionalism and Integrity are probably the most frequent ones. But if an organisation isn’t trustworthy, innovative, professional and has integrity, customers and employees should avoid it anyway. Another word which is being increasingly overused is Empathy: ‘the ability to understand and share the feelings of another’.

It’s always nice when another person puts their hand up and says, “I’ll do that for you.” Whether it's a family member volunteering to organise an event, or a colleague performing a small service for their team, volunteering usually produces gratitude in others and generates smiles all around. If it happens at work, it’s often a sign of a positive culture. Cultures where this happens naturally enjoy higher productivity.

Use obligatory language sparingly and only when necessary to convey critical information or ensure compliance with important policies. Try combining obligatory language with a clear explanation of the rationale behind the directive and the potential consequences to the organisation of non-compliance. Better still, encourage a culture of open communication where employees feel comfortable giving feedback.

Authentic Leadership was first popularised by Bill George in his book of the same name. It highlights the importance of leaders being true to themselves and their values. Authenticity sounds like the approach every leader should aspire to. But it’s much rarer than you’d think. Warren Buffett of Berkshire Hathaway is often cited as a model of authentic leadership due to his straightforwardness and humility.

Uber is a brand built on the belief that transportation should flow like water. People should be able to step in and out of the flow and reach their destination with the minimum inconvenience. Now, inside the car or the company, the experience can be very different. In short, if you are a passenger in this kind of car - or an employee of this kind of boss - the journey may turn out to be uncomfortable and unpredictable.

Steven Covey tells a story of when he was on train and a father climbed on with three kids who were misbehaving. The other passengers were getting more and more irritated, so finally he went over to the man and said, “Your kids are irritating the other passengers. Can you do something to calm them down?” The man looked up, in a daze, and said, “Sorry, I didn't realise, we’ve just come from the hospital. Their mother has just died.”