Strategic Alignment
We begin our Culture Change journey with your senior executive team, giving you a fresh way to discuss the purpose of the organisation. Then we involve your commercial team, inviting Sales, Marketing and Customer Experience seniors to debate what your brand should promise to its customers.
Making sure that Business Purpose and Brand Promise are well-aligned gives us the springboard for discussions with your staff, customers and other stakeholders.
Business Purpose Workshop
Brand Promise Workshop
Employer Value Proposition
Cultural Diagnostics
We take our understanding of your business and brand and use it to inform discussions with your staff. Here we are checking their level of understanding and commitment while at the same time identifying aspects of your culture that help or impede their ability to deliver.
Then we move to your customers and other stakeholders, to build a clear picture of what’s working for them and what could be better.
Staff Engagement Study
Employee Citizenship Study
Face 2Face Interviews
Customer Effort Score
Customer Net Promoter Score
Design Cafe
Change Management
Our Culture Transformation Programmes close the loop between strategy and execution. We gather employees from different departments into Change Teams and coach them to tackle initiatives that will improve business performance.
While your employees help you to solve important business challenges, they learn new ways of working together. We work to consolidate these into Signature Behaviours that become recognisable inside and outside the organisation as ‘the way we do things around here’.
Over time, silos dissolve. Collaboration replaces co-operation. The level of Discretionary Effort improves.
Future Story
3B Aligner Game
Moments That Matter
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