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Pay Attention!
February 14, 2025
A classic marketing objective is to build brand awareness – especially for new launches. But this simply can’t happen unless the target audience’s attention is grabbed first. Today, we all pride ourselves on the ability to multi-task. How much do we really take in when we’re not actually focusing on one thing? The word ‘Attention’ is defined as ‘the concentration of awareness on some phenomenon to the exclusion of other stimuli’.
In my daily work inside the cultures of numerous African organisations, I discover common truths. One of these is how hard it is to onboard new hires quickly and effectively. Speed is essential because, after the first thirty days, a new joiner has heard so many varied opinions from colleagues and bosses that the opportunity has been lost. Effectiveness can best be judged by how quickly a new person becomes productive.
Ghosting - the act of cutting off communication without warning - has long been a feature of personal relationships, particularly in the digital age. But what was once confined to dating apps and social circles has now infiltrated the workplace, creating challenges for organisations, employees, and job seekers alike. As an organisational change consultant, I see the impact of ghosting on professional environments.
In the bustling control centre of our brains, there exists a powerful region that governs much of how we experience life - the limbic brain. Often referred to as our "emotional brain," it plays a pivotal role in shaping our feelings, influencing our behaviours, and even dictating our physical responses. Whether we are gripped by fear, lifted by joy, or calmed by love, it is the limbic system pulling the strings behind the scenes.
In the evolving dynamics of the modern workplace, the integration of Generation Z into professional environments has sparked much-needed conversations about how organisations conduct business meetings. As I coach organisational culture change, I see that while younger employees add fresh energy and ideas to discussions, they are unsure of how to behave in a meeting and less likely to run a productive one.
It’s easy to become set in your ways. Deciding that the way you see the world, do your work, or even relax at weekends is fine the way it is. But your brain is anything but fixed in its ways. It’s a dynamic, evolving structure that uses neurons (electro-chemical impulses) to connect your thoughts. It also has a remarkable ability to reshape itself, called Neuroplasticity. Plasticity means the ability to be moulded.
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