Read Our Blog On Culture Change

In work and life, we prize the ability to think quickly. We use the complimentary term ‘agile’ to describe someone who can handle a tough Q&A session. Or ‘sharp’ for an entrepreneur who spots and seizes a business opportunity before anyone else. But, in ascribing quick thinking to intellect, we are generally mistaken. When we make decisions, our brains use two systems. Let’s call them fast and slow.

Have you ever noticed that some patterns of behaviour repeat whenever you talk with certain people? Perhaps it’s a colleague who can never say no, but always fails to deliver. Or a relative whose constant criticism of your children puts you on the defensive. Each time you meet you hope it will be different, but it never is. The theory of Transactional Analysis was developed in the 1950s by psychologist Eric Berne to help people understand...

The merits of Influencer Marketing have been much vaunted. So excessively that many in digital circles see it as the primary form of marketing. The most effective influencers may already be right on your doorstep. Your employees. An obvious question here is whether employees should be financially incentivised to become influencers in the same way that external influencers are rewarded. The answer to this...

Ten months after the WHO declared the COVID pandemic over, we’re all living with the digital transformation it stimulated. There have been some changes in working behaviours but I’m not convinced that a positive ‘new normal’ has yet been defined. I’m sure you’ve been in online meetings where one or two individuals seem to dominate the conversation... ‘empty vessels make the most noise’ seems to ring true.

It’s always fascinating to see what predictions the pundits have identified for the year ahead. In Marketing circles here are three particular predictions made for 2024. The data and numbers behind them are impressive. But across every prediction, people must still count – in this case employees – to bring them about successfully. The first prediction is increasing personalisation - using data to target.

In life and work, people are often admired for their decision-making ability. Most of us would agree with the axiom ‘any decision is better than no decision.’ But are we right? Many people develop a preference for a certain way of decision-making that comes to define them. Psychologists identify at least five common ways that humans make decisions. Most of them reveal more about us than we might like.