It’s easy to become set in your ways. Deciding that the way you see the world, do your work, or even relax at weekends is fine the way it is. But your brain is anything but fixed in its ways. It’s a dynamic, evolving structure that uses neurons (electro-chemical impulses) to connect your thoughts. It also has a remarkable ability to reshape itself, called Neuroplasticity. Plasticity means the ability to be moulded.

We interact with brands in numerous ways. More than we’ve ever done. As customers we’re on the receiving end of a plethora of messages. So, it’s very frustrating when it takes a huge amount of effort to actually understand what a brand’s advertising, for instance, is really about. Looking at interactions with brands when the buying process kicks in, it’s particularly important to follow the principle of making this effortless.

Why does the subconscious mind lean so naturally toward negativity? To understand this, we need to explore how the neurological wiring of our brains shapes our psychological identities. Unfortunately, this wiring often tilts toward the negative, leading to outcomes like low self-esteem or an inherently pessimistic outlook. This happens because the human brain is naturally wired to prioritise negative stimuli.

With only two weeks until the holiday season, most of us are focused on ending the business year well. But when the madness stops, remember to pause and reflect on how the year has been for you as a person. Taking the time to reflect on the past year before diving into plans for 2025 is a transformative practice. Introspection is a powerful tool for personal growth, emotional well-being, and setting the stage for future success.