Brand

The merits of Influencer Marketing have been much vaunted. So excessively that many in digital circles see it as the primary form of marketing. The most effective influencers may already be right on your doorstep. Your employees. An obvious question here is whether employees should be financially incentivised to become influencers in the same way that external influencers are rewarded. The answer to this...

It’s always fascinating to see what predictions the pundits have identified for the year ahead. In Marketing circles here are three particular predictions made for 2024. The data and numbers behind them are impressive. But across every prediction, people must still count – in this case employees – to bring them about successfully. The first prediction is increasing personalisation - using data to target.