Brands Are Driven By People

We Close The Loop On Brand And Behaviour

Here's Professor Nader Tavassoli's take on this...

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What We Do

Build cultures that are fit for purpose
Help employees to live and breathe the brand
Ensure delivery of the right customer experience
Enable you to attract the right people

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London | Oslo | Zurich | Nairobi | Johannesburg | Melbourne

A Few Of Our Clients

Latest Blog Posts

BEWARE OF BRAND TOXICITY! 07 Nov 2017

This week, Chris talks about the risks of ‘Brand Toxicity’….

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HOW TO DEAL WITH ‘THE TREACLE LAYER’ 04 Nov 2017

We’ve been surveying CEOs on how they tackle the ‘sticky’ parts of their businesses…

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Latest Announcements

WE’RE NOW OPEN FOR BUSINESS IN SOUTH AFRICA… 26 Oct 2017

…in Johannesburg, to be precise. This signals the second stage of our plan to deliver the benefits of Alignment to businesses across the African Continent. The first was to establish a strong client portfolio in East Africa, which has taken three short years. Talking of this South Africa market entry, our Africa Partner Chris Harrison […]

WE HAVE A NEW LONDON HOME 21 Sep 2017

After 15 years based in Berners Street, we’ve moved just two blocks away to 2 Stephen Street. Along with future thinking companies, like Facebook, who are in the same building as us, we’ve taken out membership of TOG (The Office Group). With Stephen Street as our base, this means we are also be able to […]