Brands Are Driven By People

We Close The Loop On Brand And Behaviour

Here's Professor Nader Tavassoli's take on this...

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What We Do

Build cultures that are fit for purpose
Help employees to live and breathe the brand
Ensure delivery of the right customer experience
Enable you to attract the right people

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London | Oslo | Zurich | Nairobi | Johannesburg | Melbourne

A Few Of Our Clients

Latest Blog Posts

A CULTURE THAT REALLY WORKS… 17 Aug 2018

This week, Chris shares his experiences of a highly successful culture…

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REPUTATIONAL MANAGEMENT BEGINS AT HOME 04 Aug 2018

When a reputational crisis hits, leaders must consider the negative effect on employees rather than just focusing on external damage limitation…

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Latest Announcements

THE BRAND INSIDE CO-FOUNDS AMALGAM – AFRICA’S NEWEST CEO DEVELOPMENT BRAND 27 Jul 2018

Our Africa partner Chris Harrison has just launched a collaborative venture to help new CEO’s get up to speed with important aspects of leadership and catch up on wider business skills. The new brand is called Amalgam and is a CEO programme designed and delivered by experienced CEOs. During the year-long programme Chris will partner […]

COACHING & WELLNESS – OUR NEW 2018 OFFERING 15 Feb 2018

As leaders, we need to reduce the negative impact of stress on decision making…