Brands Are Driven By People

We Close The Loop On Brand And Behaviour

Here's Professor Nader Tavassoli's take on this...

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What We Do

Build cultures that are fit for purpose
Help employees to live and breathe the brand
Ensure delivery of the right customer experience
Enable you to attract the right people

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A Few Of Our Clients

Latest Blog Posts

EMPLOYEES NEED TO FIT WITH YOUR CULTURE 15 Dec 2017

This week, Chris looks at how Netflix, as a results driven employer, sets expectations on what employees need to contribute…

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RISK AVERSION IS STRANGLING US 05 Dec 2017

Mike Dickson asks ‘Why are we so risk averse? Everywhere you look, it’s at play. And it’s strangling us…’

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Latest Announcements

WE’RE NOW OPEN FOR BUSINESS IN SOUTH AFRICA… 26 Oct 2017

…in Johannesburg, to be precise. This signals the second stage of our plan to deliver the benefits of Alignment to businesses across the African Continent. The first was to establish a strong client portfolio in East Africa, which has taken three short years. Talking of this South Africa market entry, our Africa Partner Chris Harrison […]

WE HAVE A NEW LONDON HOME 21 Sep 2017

After 15 years based in Berners Street, we’ve moved just two blocks away to 2 Stephen Street. Along with future thinking companies, like Facebook, who are in the same building as us, we’ve taken out membership of TOG (The Office Group). With Stephen Street as our base, this means we are also be able to […]