Brands Are Driven By People

We Close The Loop On Brand And Behaviour

Here's Professor Nader Tavassoli's take on this...

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What We Do

Build cultures that are fit for purpose
Help employees to live and breathe the brand
Ensure delivery of the right customer experience
Enable you to attract the right people

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London | Oslo | Zurich | Nairobi | Johannesburg | Melbourne

A Few Of Our Clients

Latest Blog Posts

OVERPROMISING – IS THIS TODAY’S WRECKING BALL? 21 Feb 2018

Mike Dickson talks about the pitfalls of overpromising and underdelivering on commitments made to customers…

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WHAT’S IN A NAME? 15 Feb 2018

This week, Chris talks about the branding crisis in the Weinstein company…

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Latest Announcements

COACHING & WELLNESS – OUR NEW 2018 OFFERING 15 Feb 2018

As leaders, we need to reduce the negative impact of stress on decision making…

WE’RE NOW OPEN FOR BUSINESS IN SOUTH AFRICA… 26 Oct 2017

…in Johannesburg, to be precise. This signals the second stage of our plan to deliver the benefits of Alignment to businesses across the African Continent. The first was to establish a strong client portfolio in East Africa, which has taken three short years. Talking of this South Africa market entry, our Africa Partner Chris Harrison […]