It’s ten years since The Brand Inside opened its doors for business in Africa. Our intention was to help companies deliver on their promises to customers. Unlike other consultancies we took the idea of ‘brand’ as our North Star. We asked, why shouldn’t something so persuasive for external customers be brought inside the business to inspire employee behaviour?
Most of us who are lucky enough to enjoy full time employment are pretty clear on when it’s time to go to work. But on where to go to work, opinions remain divided. As of this month, according to Forbes, 12% of American workers work from home while 28% work in a hybrid model. The balance still goes to a workplace despite 65% of them saying they’d rather be at home. Having watched the US version of ‘The Office’, I don’t blame them.
We worry about the future impact of Artificial Intelligence, but the reality is that it already surrounds us in our lives and workplaces. There are very few areas of commercial activity that aren’t already being enhanced by AI.
So, four months after the W.H.O (always the last to know) declares the COVID pandemic over, where are we with the new normal? A bit confused, actually.
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