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Grolsch Event

31 Jul 2018

Grolsch 400 was an event that drew 400 artists from across the World to celebrate the 400th anniversary of Grolsch. Not only did the output go to create advertising campaigns, product packaging, digital apps and real live artwork but it was also used as internal brand engagement.

The film was sent out to employees across the world with an artist’s pack consisting of paint, brushes and a stencil of the iconic bottle. Employees were asked to create there own expression of the brand and celebrate with the rest of the world.