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Brand Inside Blog

11 May 2018

UNDERSTAND BRAIN CAPACITY

This week Chris explains why so many CEO’s feel they have to repeat themselves…

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12 Apr 2018

REPUTATIONAL MANAGEMENT BEGINS AT HOME

When a reputational crisis hits, leaders must consider the negative effect on employees rather than just focusing on external damage limitation…

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10 Apr 2018

FEAR INHIBITS GROWTH

This week Chris talks about the fearfulness flaw in the drive to create a performance culture…

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06 Apr 2018

ARE YOU CEO MATERIAL?

This week, Chris counsels budding CEO’s to plan ahead for the skills they will need…

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02 Mar 2018

WORKPLACES OFTEN DON’T WORK

This week Chris reveals that open plan offices can be counterproductive…

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26 Feb 2018

HOW TO GAIN BRAND TRACTION

In a MOOC available to all, Nader Tavassoli shows how brands must be a customer experience delivered by the entire organisation. His course, available here, includes numerous inspiring guest videos from leading branding professionals….

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21 Feb 2018

OVERPROMISING – IS THIS TODAY’S WRECKING BALL?

Mike Dickson talks about the pitfalls of overpromising and underdelivering on commitments made to customers…

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15 Feb 2018

WHAT’S IN A NAME?

This week, Chris talks about the branding crisis in the Weinstein company…

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18 Dec 2017

RISK AVERSION IS STRANGLING US

Mike Dickson asks ‘Why are we so risk averse? Everywhere you look, it’s at play. And it’s strangling us…’

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15 Dec 2017

EMPLOYEES NEED TO FIT WITH YOUR CULTURE

This week, Chris looks at how Netflix, as a results driven employer, sets expectations on what employees need to contribute…

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