Mike has been steeped in brands for all of his working life. In ad agencies, he cut his teeth on Unilever and has since worked in almost every market sector – FMCG, corporate, tech, travel, leisure, automotive, charities, media and Government. As a founding partner of The Brand Inside, he continually develops brand visions and strategies that can be effectively communicated externally and delivered internally.
Most of Mike’s work has been international. He has visited and worked in over 60 countries.