Ali started out as an illustrator. Then she worked her way up to became an Art Director at Adapt TBWA, winning the Gold Spear for Best Design at the 1998 Advertising Awards.
She was part of Chris’s Y&R team working on major clients, before becoming the Creative Director of Y&R Tanzania for 6 years.
Ali has worked on campaigns for numerous brands in the region and understands the market well. Now back in Nairobi, she is looking to inspire our clients’ employees and set new trends in channels and creative contact.