Case History

IHG’s group ‘mantra’ was for the whole organisation to become ‘more brand hearted’. The line used was ‘Great hotels guests love’.

Amongst their global HR team, we helped them to develop ways of engaging their people to deliver this promise, whatever ‘front line’ brand they represented, such as Holiday Inns, Crowne Plaza or Intercontinental.

We ran a café session covering every part of our Six A’s journey model – Attention, Awareness, Acceptance, Action, Advocacy and Adherence.