Our Three B's Model

Based on our ‘Three B’s model, we align employee behaviour with both the business strategy and brand promise to deliver a more consistent customer experience.

We take an outside-in approach which identifies the desired customer experience, then we align the culture from the inside-out to deliver this.

The Business Case

When driving alignment, we always start and finish with the business case.

This involves identifying the key metrics on which to both measure success and make the necessary adjustments along the journey to alignment.


We have a matrix of Activation Tools that are applied in a tailored format appropriate to each client need.

These have been co-developed with clients over the last 15 years, providing a comprehensive in-market tested, proven and constantly relevant set of practical working tools.